Annual Data Survey

Data Survey 2023

Annual Data Survey 2023

  1. The National and North Regional Reports
  2. Index of Analysis - North Region 2023

The Data and Privacy Statements as well as the 2023 survey questions and supporting guidance are available too.

Data Survey 2022

Annual Data Survey 2022

North East Regional report: AMS 2022 Regional Report: North East - Infogram

Sub-regional reports:

Data Survey 2020

Click here to see the full Annual Museum Survey 2020 report

You can find the area reports below: 

Data Survey 2018-19

Museum Development North East is conducting its Annual Data Survey of museums in the North East. The purpose of the survey is to gather evidence to help demonstrate and prove the social and economic importance of museums both locally and regionally to funders and stakeholders. 

The survey asks museums and heritage organisations across the region to provide core statistical data about their visitors, educational engagement, volunteers, staff and financial operations for the period 1 April 2018 – 31 March 2019. Last year just under 60% of all Accredited museums in England responded to the survey.  

Key findings from the participating museums in England 2017-18:

  1. Generated over 155 Million in earned income
  2. 25.3 Million of income from retail operations
  3. Volunteer time was worth £21.4 million to museums across the regions

What’s in it for museums?

  • Advocacy – evidence to make the case for your social and economic value in order to sustain investment
  • Performance benchmarking – consistent data to compare your museum’s operational context
  • Informing strategy – knowing your operational context will support your business planning
  • Fundraising – the data can be used as evidence to support funding applications or to express your value with the public

How to complete the survey?

  • The survey can be completed online here https://www.smartsurvey.co.uk/...
  • You can save your answers and return to the survey at any time
  • All figures should be for the financial period 1 April 2018 to 31 March 2019
  • Please complete as many questions as possible. We know that sometimes providing an exact figure can be hard so if you do not have final data, please provide your best estimate
  • Some questions are marked mandatory and require a response. If a question does not apply to your museum, or an answer to a particular question is not known then please specify this by adding N/A in the answer box
  • If the response to a particular question is 0 then please specify this rather than leaving it blank
  • We recommend downloading and reading the survey questions and gathering the data required before completing the on-line form. The survey questions are attached to this email 
  • If you are a museum service or trust that runs multiple museum sites you should have been contacted separately regarding completing this survey. If not please email museum.development@bristol.gov.uk
  • Please complete and return the survey by Monday 9thSeptember
  • National Portfolio Organisations (NPO) may choose to provide their NPO survey data (PDF download from Grantium, or excel documents with relevant data) for inputting.  Please email museum.development@bristol.gov.uk for further information.  Questions which align with the NPO survey are also identified by the relevant NPO question number in case you prefer to input this data. 

Data Survey 2016-17

In 2017 we conducted our second Annual Data Survey of museums in the region. The purpose of the survey is to gather evidence to help demonstrate and prove the social and economic importance of museums both locally and regionally to funders and stakeholders.

It asked museums and heritage organisations across the region to provide core statistical data about their visitors, educational engagement, volunteers, staff and financial operations for the period 1st April 2016 – 31st March 2017.  

The full report is available to view here. 

A data summary for volunteer-run museums can be found here.

Key findings

  • There were a total of 4,283,612 visits to museums in 2016/17
  • Visits to museums produced around £54.8m of gross visitor impacts.
  • There was at least £9m of direct, indirect and induced impacts as a result of spend on goods and services by museums.
  • There were at least 371 full time equivalent direct, indirect and induced jobs supported by museums.
  • There were 1,257 active volunteers.
  • Volunteers contributed a total of 159,450 hours to museums in the region.

Data Survey 2015/16​

Key findings

  • There were a total of 4,438,945 visits to museums in 2015/16
  • Visits to museums produced around £53.8m of gross visitor impacts.
  • There was at least £21.9m of direct, indirect and induced impacts as a result of spend on goods and services by museums.
  • There were at least 841 full time equivalent direct, indirect and induced jobs supported by museums.
  • There were 2,256 active volunteers.
  • Volunteers contributed a total of 184,439 hours to museums in the region.
  • Volunteer time was worth £1.3 million to museums across the region.

Summary of Findings 2015/16

Sub-regional summary documents: