Annual Data Survey
Data Survey 2017-18
Revised deadline: 5 October 2018
Our Annual Data Survey 2017-18 has now launched. For the third year we are collecting data from across our region and your survey returns are hugely important, not only to support us in our advocacy but so that we can get a clear picture of your annual activities and support you better as your regional museum development provider.
The information received from your surveys will help us – and you - to demonstrate the social and economic impact and importance of museums and heritage sites both locally and regionally to funders and stakeholders, helping to sustain investment in the sector.
What’s in it for museums?
- Advocacy – evidence to make the case for your social and economic value in order to sustain investment
- Performance benchmarking – consistent data to compare your museum’s operational context
- Informing strategy – knowing your operational context will support your business planning
- Fundraising – the data can be used as evidence to support funding applications or to express your value with the public
Key findings from the 2015-16 and 2016-17 surveys can be viewed below.
How to complete
The survey is short and will be easy to complete by a volunteer or member of staff with a good overview of their museum’s work. The questions cover visitor numbers and audience engagement; financial operations; volunteers and staff; educational work as well as challenges and opportunities for the future. The data that you provide should be for the period 1st April 2017 – 31st March 2018.
You can complete the survey online here. If you are unable to complete it all in one go then you can save and return to your answers at any time. If you are a multi-site, or a museum that hosts another Accredited collection within your museum, please contact firstname.lastname@example.org for a bespoke survey form.
The deadline for completing the survey is Friday 7th September 2018 and we look forward to sharing the results with you later on this year.
Data Survey 2016-17
In 2017 we conducted our second Annual Data Survey of museums in the region. The purpose of the survey is to gather evidence to help demonstrate and prove the social and economic importance of museums both locally and regionally to funders and stakeholders.
It asked museums and heritage organisations across the region to provide core statistical data about their visitors, educational engagement, volunteers, staff and financial operations for the period 1st April 2016 – 31st March 2017.
The full report is available to view here.
A data summary for volunteer-run museums can be found here.
- There were a total of 4,283,612 visits to museums in 2016/17
- Visits to museums produced around £54.8m of gross visitor impacts.
- There was at least £9m of direct, indirect and induced impacts as a result of spend on goods and services by museums.
- There were at least 371 full time equivalent direct, indirect and induced jobs supported by museums.
- There were 1,257 active volunteers.
- Volunteers contributed a total of 159,450 hours to museums in the region.
Data Survey 2015/16
- There were a total of 4,438,945 visits to museums in 2015/16
- Visits to museums produced around £53.8m of gross visitor impacts.
- There was at least £21.9m of direct, indirect and induced impacts as a result of spend on goods and services by museums.
- There were at least 841 full time equivalent direct, indirect and induced jobs supported by museums.
- There were 2,256 active volunteers.
- Volunteers contributed a total of 184,439 hours to museums in the region.
- Volunteer time was worth £1.3 million to museums across the region.
Sub-regional summary documents: